Seems the great marketing masterminds at IPAT have been working hard on the new Panama ad campaign and reports are that it is good. Although I believe this may be TOP SECRET I have caught wind of the new slogan they will be using to promote tourism in Panama and it is not so good. Although the Spanish version may fit the message they are trying to create, the English translation does not convey anything positive in my humble opinion. Of course the great minds behind the TOP SECRET master plan have not seen fit to ask for my opinion, or anyone else's from what I have been able to determine. OK here it is.
Spanish- Panama-Se queda en ti
English translation-Panama- It Will Never Leave You
Unlike your friends, your girlfriend or your spouse, Panama will always be there. Sounds to me like a HIV or malaria, neither of which I believe will help us attract tourist.
