Back in early 2006 I began extolling the advantages of marketing Panama to the UK market. I cannot take any credit for the success of the effort, but over the last few years a number of British papers and websites have started promoting Panama as an alternative to Spain. Although the distance is considerably greater, the advantages are many. The shear number of Brits looking to relocate to warmer and less costly climates are enormous. This article which appeared the the UK Telegraph is a perfect example of how a small effort with little dollars applied can have a huge impact on Panama tourism.
It is exactly the way I began marketing Panama to North Americans as a retirement destination back in 2002. Not buy buying big ad space in magazines and spending millions of dollars for television spots, but by getting the message to the right people in the industry and getting them to write about it in major publications like this. Ordinary people sharing their experiences and emotions are a thousand times more effective than expansive campaigns like "The path less traveled" and "Panama, it will never leave you."
Mick Jagger, Donald Trump and Brad Pitt - not to mention 007 - have a soft spot for Panama, says Teresa Machan, so the rest of us may be surprised to find that its charms are remarkably affordable
As property specs go it isn't often there's the opportunity to park a yacht out front. "I thought I'd woken up in paradise," says Philippe James, recalling his first morning in Panama.
James, a 59-year-old property developer from Devon, discovered Panama by accident in 2001. Caught in a storm in the Caribbean island of Aruba, he was invited by a fellow yachtsman to sail to Panama's mysterious San Blas islands. Arriving late, they moored in a small lagoon near the Spanish fortress town of Portobelo, where they woke to palm trees and smooth waters.