This is another example of the Panama Tourism Authority going after the low hanging fruit. With millions of passengers passing through Panama on their way to somewhere else, it makes sense to make a deal with the airlines to allow passengers a stay over without penalty. As the article points out, if only 5% of those Passengers decide to stay over for a visit it represents more than 150,000 visitors. Salo Shamah has been diligently working to get more airlines to make direct flights to Panama and then internally to get them to coordinate and take passengers from Tocumen to cities in the interior. This will hopefully begin in the next quarter of 2011. There are many ways to promote Panama, but these fundamental actions of making Panama accessible are the most important IMO.
Translated from La Prensa
Tourists would stop in Panama at no extra cost
Roberto González Jiménez
[email protected]
One of the great opportunities that Panama has to grow as a tourist destination is to attract some of the tourists who pass daily through the Tocumen International Airport but did not visit the country.
The passenger who buys a trip to Copa Airlines with a stopover in Panama may remain in the country several days and then resume the journey to their final destination without extra cost.
Soon will launch a campaign in international media. "If we can nip 5% of that market, would be 150 000 people" in a year, Solomon said Shamah, administrator of the Panama Tourism Authority.
This will continue to promote being broadcast on international media, which offers free Atlapa Convention Center the organizers of events that bring a minimum of Congress.
According to latest official figures, which correspond to the month of July in the year to date have entered Panama 991,000 tourists.
For its part, including transit passengers and crew added 1.2 million. In this group of potential tourists will be targeted the next campaign to promote Panama abroad.
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