This article from capitol Financeiro provides us with some interesting statistics about the growth in the market and Panama in particular. I received emails from several North Americans who had been to the stem cell center I wrote about last week. This will be a growing area of tourism as health care costs in the U.S. will continue to escalate and many of the procedures and practices available here are not sanctioned in the U.S..
Machine translated
Despite
the international financial crisis, the so-called medical tourism
remains a powerful economic activity in Latin America, for
international patients from U.S., Canada and Europe have found in the
region to receive a world-class medical care to much lower prices than
in their home countries.
According to a Deloitte study, in 2007
approximately 750,000 Americans traveled to Latin America for medical
care, in 2008 the number grew to 1.5 million in 2009 increased to 3
million and it is estimated that next year will be reached 6 million
passengers.
This represents a growth rate of 100% annually.
For Luis Diego Osborne, president of HOMEWATCH Care Givers, there is a
good opportunity for Latin American countries that can provide health
services or medical tourism globalized market for this service can
become a prime export.
Among the
surgeries most popular among foreigners in Panama include orthopedic
(hip and knee replacement), the plastic and bariatric (to control
obesity).
Deloitte's figures reveal that knee surgery can
cost U.S. $ 11,692 and in Latin American countries can be carried out
only $ 1,398. Rhinoplasty is a similar case in the United States costs $ 5,713 and in Latin America the price is estimated at $ 2,156.
It is worth noting that
the prices of these surgeries, obtained by Vanbreda International,
based in Belgium, were calculated using the average of the three lowest
prices in the region.Case of Panama
Figures provided by the Hospital Punta Pacifica, one of the main
recipients of this kind of tourism due to affiliation with Johns
Hopkins Medicine International, shows that in this complex 30 patients
are attended monthly foreigners and that the flow of them has been
increasing in recent years, mainly due to broker negotiations with
international global health experts and hospital participation in
international events.
According to Andrew
Knight, managing director of global health at this medical center, this
type of tourism has taken advantage in the country in recent months,
given the competitive pricing on spending that Panama has compared, for
example, States USA, place of origin of most patients.
The cost of operating in Panama are between 50% and 60% cheaper than in the North American country.
Hospital Punta
Pacifica has invested about $ 150,000 in advertising, promotion,
medical tourism conferences, participation in national and
international fairs and affiliations and memberships with organizations
related to medical tourism.
"Our goal is to have increased international participation and invest
more money each year to increase the participation of foreign patients
in the hospital census," says Caballero.
The Care Givers HOMEWATCH spokesman explained that in
order to be accredited in a program of medical tourism is a need for
certification by the Joint Commission International and the
International Society for Quality in Health Care (ISQUA by its initials
in English).
Capital sought details on
medical tourism plans in the San Fernando Hospital and Medical Center
Paitilla, but the proceedings were unsuccessful.
Market Opportunity
Enrique Heavy, owner and general manager of
Heaviness Tour, explained that Panama is projected increasingly in the
international market to develop medical tourism, because of strong
competition from the countries of the region.
Medical tourism in the health care system in the U.S.,
according to the Deloitte study, this time moving in $ 2,100 million
per year.
Similarly,
the current growth rate of the flow of persons engaged in tourism for
medical reasons it is estimated that in 2017 some 15.7 million people
used these services and that this will represent an investment of $
79.500 million for medical care.
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