This story was carried in the New York Times and will probably get a lot of views and inspire other developers to look seriously at a new development model, one that will include a medical component in their project. This article points out several developers who are working on just such a plan, including ourselves.
We are mentioned in this article as we are in the process of creating a treatment center within our resort that will deal with regenerative medicine and degenerative disease. I will share more about this project at a later date, but as the cat is out of the bag, I will re-post the article here.
By KEVIN BRASS
Forget golf courses and fancy spas. The hot amenity for second-home
resorts in Central America these days is a medical facility.
“People are asking for it,” said Kevin Fleming, who has included a
40-bed clinic in plans for Seaside Mariana, a 923-acre, or 374-hectare,
project he is building on the coast of Nicaragua. “We’ve seen a real
shift in consumer response.”
With second-home sales sluggish, an array of developers in the region
are planning health care tie-ins, from Botox clinics to assisted living
centers for retirees.
“In every development we have a say in, we’re promoting the idea of
including a medical facility,” said Bill Clover, president of Panorama
International, a consultancy with headquarters in San Antonio, Texas.
One of those projects is Playa Secreta, a resort with a marina, cruise
ship dock, golf courses and more than 2,000 residential units now under
development in El Salvador. Plans call for a clinic or small hospital
on the grounds. “Developers are looking for an edge to attract people,”
Mr. Clover said. “They are also aware of the aging buyer in the
residential market.”
This is new territory for developers of Central American properties.
While many hotels in the region promote packages tied to health
treatments and weight loss programs, only a handful include a medical
facility on site.
That is a contrast to countries like Thailand and India, which have
well-established medical tourism industries, primarily catering to
Europeans. But the United States — the key driver in the Central
American market for second homes — is only now embracing the concept.
With health care costs rising, 1.6 million Americans are expected to
leave the United States for some form of medical treatment by 2012, up
from 750,000 in 2007, according to Deloitte, which tracks the industry.
The cost of care in Central America and Mexico is at least 25 percent
to 40 percent less than in the United States, says Paul H. Keckley,
executive director of the Deloitte Center for Health Solutions.
But the trend could slow if more insurance companies decide not to
cover procedures performed overseas, Mr. Keckley said. And there is
little solid evidence that medical services can sell vacation villas.
“We haven’t been able to translate demand for health and wellness into
second home demand,” said Chad Martin, global research analyst with
E360, a North Carolina company that regularly surveys buyers of second
homes.
Still, developers in Central America are embracing the concept, eager
for any way to jump-start sales. Last year a discussion about how to
integrate medical tourism into developments was one of the best
attended sessions of the annual Central America Tourism and Hotel
Investment Exchange, said James E. Burba, president of Burba Hotel
Network, the California company that produced the event for developers
and investors.
In the past, medical tourism did not surface as an opportunity for
developers “because regular real estate was so strong,” Mr. Burba said.
In many ways, medical facilities are a natural fit for tropical
resorts. Patients can convalesce in style; retirees can live
inexpensively in an exotic location, without worrying about the
availability of medical care.
From a business standpoint, a health care facility attached to a
second-home project can attract local citizens and expatriate
residents, serving as a hedge against the ebbs and flows of the tourism
market. A health care component can also make a project more appealing
to lenders, some of whom are wary of financing vacation-home
developments.
Larry Foster, a consultant based in Mazatlán, Mexico, is helping
developers convert projects once planned as second homes into assisted
living centers. “There are a ton of condominium projects in Mexico that
are half-finished that would lend themselves to retrofitting,” Mr.
Foster said.
Developers are also trying to innovate, targeting different niches in the medical treatment market.
Read the rest of the story here....
Recent Comments